Klaus Kobjoll
Show up in public. Because familiarity strengthens confidence. And confidence is a prerequisite for the recommendation. Stop on events, congresses and trade fairs not with the people you already know. Get it at events to the principle, no more than ten minutes to chat with the same person.
And: you can’t go out to dinner. Set to a smart idea so you are quickly reminded of you and benevolent of you speaks. A worthy Professor made it so: my name is and I am brain researchers. This means that I have the instruction manual for your upper story.” The man knew: interesting to do, in such a way, the sticking point is to be interesting for other people. Only who makes impression because he is something special or has or can and keep in good memory is recommended. Insert to recommendation stories, in the customer conversation can accommodate. The most effective stories are true stories about the successful use of your services.
Tell, for example, by a customer who has conquered a new market with your product and made so his luck. In all its facets, describe how that has taken place in the individual. Tell about his doubts at the beginning, by his weighing, also the first obstacles and finally the breakthrough. And then casually mention that became aware of this customer through a recommendation on you. You do things that surprise, uniquely different, fascinating, spectacularly and in your industry have never been there. You provide in particular emotional touch ‘. A brilliant idea, indelibly associated with your name, lasts maybe forever. It is usually a sum of trifles, which makes you recommended however. Pieces of conversation’ call the Americans that we deliver to our customers in small Bits of conversation material, which they incorporated into the discussions in the circle of friends can”, says Klaus Kobjoll. So, a list with the speed traps in a radius of 30 kilometres hangs in the evening at the restaurant exit of his hotel Schindlerhof.
Tags: advertising & pr, marketing
