Sales Promotions

Sales promotion – a system of measures aimed at stimulating consumer demand, accelerate the process of goods movement and sale of goods. Sales promotion includes working with retailers and Encourage consumers. Promote retail competition provides for vendors or their staff, provide special promotional support, and additional bonuses when trading the condition of achieving the planned sales volume. Promote direct buyers is to: provide free samples, discounts, gifts, conduct various contests and sweepstakes. Budget royalties on sales promotion company grow from year to year, because this method is gaining in popularity among marketers. Nevertheless, read in Russian on the theme of 'sales promotion' (sales promotion), until recently, time was almost nothing, except a few articles in specialized media. In 2006, there were two good books on this subject, which offers you a website

The book "Sales promotion" Image advertising of the budget manufacturers pushed promotions, discounts and an infinite variety of presentations, contests and lotteries. What's really effective – challenging, commercial or branding? And how to make and sales increased, and the image was fixed in the minds of your target audience? This book answers these questions using a large number of 'live' examples. Shows the range of marketing communications in its modern interpretation, are described 39 classes of methods to stimulate. The author demonstrates a strategy for the integrated interaction between branding, product, price advertising, branding, brand promotion, events, PR Public shares of sales promotion. Book 'Promotion. How to launch an effective promotional campaign 'Zes details the experience of sales promotion (sales promotion), acquired companies in the UK: content, structure and stages of a promotional campaign, specific methods and strategies, financial and legal issues, as well as methods of assessment results by using appropriate tests and studies. Examples dealt with 30 cases of the most successful practices of the author. The book will be useful to those involved in the promotion of goods and services – brand managers, merchandisers, marketers, managers or employees of trade, advertising agencies and PR-agencies, promoters directly, as well as students and teachers with a degree 'marketing'.


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