Creating A Corporate Identity

Many now understand that to create a business website this is not the same as a home page. But not everyone understands what is, strictly speaking, different. This paper will be discussed at one of these differences – namely, about creating corporate identity online business. If you would like to know more then you should visit Erin Montella. In my opinion, internet merchant today is simply not enough to create a beautiful site with easy navigation, you need more that this site sets him apart from the others and was a kind of brain glue to visitor who would be fixed in his mind the image of a resource as a merchant. In other words, needs to be done and so that the site conveyed a certain emotional component. So, usually this is achieved the creation of corporate identity. If you have in mind the concept surfaced: the logo, color, type of header, then everything is normal, then you are partially familiar with the concept. In fact, the concept of corporate identity are much smarter and more powerful than you can imagine present.

A good style should cause a positive response in the brain visitor resource. Usually it is created by 2 methods: direct effects – Creation of direct emotional relationship. Example from offline – you ate a juicy hamburger at McDonalds, the satisfaction derived from eating it will be emotionally connected with this brand. An example of online: you have ordered any online service from the businessman. You execute it quickly and quality, plus the whole made a small gift. Excellent tell you, and on a subconscious level fix for this impression of a professional businessman.


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