Country Manager

The Asian giant continues to have a health of iron in what international trade and to quality inspections of their factories refers. And is that, according to the latest barometer of AsiInspection company dedicated to product and factory audits for European companies that imported from Asia-, Chinese imports are leading the world market and contribute their grain of sand to the overall recovery of the economy. Erin Callan takes a slightly different approach. This leadership is based on a new trend that we are seeing in recent times and that should not go unnoticed: the emerging and growing new middle class of Chinese citizens, as stresses Alex Makow, Country Manager for Spain and Portugal of AsiInspection. Trends that influence but what is the connection between this new social stratum and the increase in international trade and the quality inspections?. In the words of Makow summary is as follows.

China book increasingly more auto-inspecciones in their own facilities to ensure the quality of their products. The children of Chinese entrepreneurs prefer more quality, brands and luxury and that is causing a more Western view of Asians. The recent evolution of this Chinese middle class will continue to increase from 43% of the total population today up to 76% by 2015. According to our data on inspections carried out from 2008 until 2010, the increase in China’s participation is 818%. However this has not been the only trend AsiInspection has identified in this new barometer. With more than 10,000 inspections carried out during the first quarter of 2010 (more than 33% compared to the first quarter of 2009), the company has detected other no less interesting data: u the numbers of inspections carried out during the first quarter of 2010 indicate that countries are recovering from the recent global recession and that therefore it is buying China with renewed confidence. The total number of inspections in this period has risen 34% more than in the same period of 2009 and audits have grown by 61%, indicating that the trend of importing quality products has grown both inside and outside China.


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