Channels and Consumers

Of course, the presence of special children transmission channels and ratings, to some extent mitigates the problem but does not remove it, because most such decisions aimed at providing legal security channels, and not for the benefit of consumers and viewers. Because looking at the contents of transmissions, broadcast on children’s channels, it is difficult to notice a significant difference between child and adult content – rather a “content” can be characterized by the words “adult, low level and not so vulgar, but still – the adult. Another front on the offensive turned the world of childhood in the area of clothing. As such, children’s clothes there are not too many, and it is designed to cover the range from birth to 5-6 years at most – 7-8. After that, as such “childishness” of it disappears, and no further wear is simply reduced copies of adults’ clothes, and occasionally contains a “child” symbolism.

Childhood is rapidly reducing the time interval, but this is only half the problem. The second half of the problem is that it starts to blur as the boundary and “maturity” – every day the market becomes more and more goods that are intended for adult audiences, but somehow contain “child” symbols – characters of video games, cartoons and more. And the closer the age limit to the potential childhood the greater the blurring – for example, in the teen area is quite difficult to determine what is really adolescent, and that its owner regresses to the level of a child 7-9 years. Culture there is more or less steadily through the system boundaries, which are expressed in different cultures in different ways – as a system of initiations, or the levels of legitimation, but most important is their actual presence, ensuring the functioning of culture as a whole.