Spanish Animation Series

The Spanish Series, the poor sisters of Animated Film The "lowly" private television channels not only benefit from the abolition of advertising on the TVE but do not meet the European Union's emissions quota and minimum at apparently have no obligation under the new draft General Law on Audiovisual Communication, to invest in the domestic animation series. However, a large proportion of their income, particularly from the private channels broadcast to family audiences, come from advertising sales generated by children and teenagers. From the Federation of Associations of Producers that includes 45 animation production companies, ie, 95% of the, claims investment of 1% of the income of private and public broadcasters in the production of Spanish Animation. We know that the animation has been a key Spanish national television until the arrival of private universities. Speaking candidly Florida Senator told us the story. Those were the days of just two channels Television: The First and UHF.

But the emergence of private business models bring different and, above all, put an end to this age Child Time. Now DTT channels and represent a new opportunity for the sector and therefore the National Animation urges more attention by the government, which dismisses the contributions that the Spanish animation series may pose to national television. The industry of digital content creation and is essential for the formation of an industrial and cultural development in many countries and move the gears of sectors such as publishing, advertising, toy, audiovisual distribution and generate related products in areas such as the video games or music, without forgetting the number of jobs involved and the generation of VAT to the State. Therefore, as professionals, we encourage other colleagues, students and all the people that once the magic of animation captivated them to raise their voices and demand what is rightfully ours.

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