The Alfred Ritter Gmb
The wife of the founder imagined a new, modern 100 g chocolate bar that adjusts in height and width in each sport jacket’s pocket. 1932, the company contacted the (Knight “s)” sport chocolate “to the daring format change to the square in the Act. Since 1970 the brand name is handy “Ritter Sport” squeeze. Groundbreaking innovations in the packaging concept further separated the brand in the 1970s by the usual chocolate. The color code, the “colourful palette”, the “bend-Pack” came in 1976. The handling of this packaging forced customers to break through the product when opening. This idea “broke” at the same time self-confident with the outdated product understanding of the entire category. In 1991, a fully recyclable single material packaging polypropylene takes into account the ideas of sustainability.
Compared to conventional long Board packaging a considerable arose through weight reduction Pack material savings. The foil and its processing is responsible for optimal product and aroma protection. The chocolate is nearly light – and odor-resistant. In the presentation and in the development of products there are regular innovations to the continuous development of the independent brand identity. The Alfred Ritter GmbH & co. KG revives and nourishes their brand in this way for decades, but it remains the essence of Ritter Sport always faithful. In recognition of this outstanding business performance, the German Packaging Museum gives the company “Packaging of the year” award. Company Description provides the German Packaging Museum in Heidelberg as the first and only Museum of its kind since the opening in 1997 the cultural achievement of packaging in the Center.
The packaging of the goods always presents itself as a mirror of the cultural developments of our society. The historical change of product performances simultaneously shows the change of everyday life in the course of time.
Tags: advertising & pr, marketing
