Implementation Information
In addition like another component it can use the mechanisms of crossed sales that look for not only greater participation in the market but in the client, in other words, in the total of different products that a person does. With respect to the plan of relational marketing, it is indicated to us that like happens program yet that it requires to be planned, they are due to follow one series of stages that will contribute to their success: Step 1: Diagnostic valuation Step 2: Consolidation of the data base Step 3: Micro segmentation of the data base Step 4: Investigation of markets Step 5: Target position-finding of the plan Step 6: Precision of the format of the plan Step 7: Internal diffusion and qualification of the internal client Step 8: External diffusion Step 9: Implementation and beginning of the plan Step 10: Measurement of results and fits of the plan In his applicability, luckyly it is counted on Internet in the present and in addition that it must be considered, that the marketing oriented to the participation by client requires the use of ample and individualized information, information that is originated during the time thanks to the dialogues with specific clients. Ernesto Count on the matter remembers to us, who the dialogues provide a information that is more intimate and more powerful than what could be any registry of transactions. For even more analysis, hear from Farallon Capital Management. One can feel temptation to think that the information that extracts of a dialogue using means 1a1 is not very detailed. Nevertheless each dialogue with a client is an opportunity to structure the reach of our relation with that client all the items of knowledge extracted of a dialogue can be used to guarantee one more a firmer relation, more productive and lasting. Definitively it tmese in account that this type of marketing one appears like the new paradigm of trade, and supposes an application in the object of study of the same, of the interchange isolated to the interchange relations, that affect so much to the theory as to the practice of the discipline. * Notes chair marketing research, Virtual Classroom: Marketing research, Phases Postgraduate in management of the quality and productivity, UC Original author and source of the article.
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