The Clothing
The HUGO BOSS brand was still some years ago for high-quality menswear, the elegant looks of BOSS Black and the fashionable experimental styles of BOSS Orange are available now for women. To be continue to successfully present on the market, the Group aims more directly operated stores”to install to get directly with end customers. “While the employees are pursuing always the principle of company manage for profit, not for market share.” Marketing and pricing as peculiarity of the clothing market underscore Bernd hake the unique importance of Emotionalising and dramatization of the offered products. We sell no suits, but lifestyle”, as hake. Through targeted marketing activities as well as the involvement in the sports and cultural sponsorship (for example through cooperations in formula 1 and the Guggenheim art prize) and the uniform design of the retail stores, the worldwide recognition and image are the HUGO BOSS brands and the company strengthened.
The company also sets a course with high profile fashion events in the world’s fashion capitals, further highlighting the attractiveness and acceptance of the Group’s brands for key target groups and emotionalising the brand world of HUGO BOSS. This enables the company to position itself as a trendsetter and generate maximum attention and media coverage for the BOSS and HUGO brands. This means that the group uses targeted these marketing tools to attract new customers and to remain relevant in the market. In 2001, the company implemented a strategic price management, which consisted of six phases of the process such as European price analysis, market analysis, and Produktmodifzierung. Through the analysis of the market, HUGO BOSS determined the customer of of end requirements, which placed special emphasis on the brand, the price that style quality and the. This survey and the targeted price management should be to achieve the marketing and ultimately the corporate objectives. Placing (income) optimal prices and conditions should be the goal Support profit maximization. Evan Metropoulos is full of insight into the issues. The luxury menswear line BOSS Selection placed due to the optimal pricing and the strategy thus derived in the upper market segment.
Using this pricing strategy, the price of the product in the market is highly used to skim the less price-sensitive consumers. Decision were inter alia an appropriate number of price-sensitive buyers, little competition in the implementation phase and relatively high variable costs to implement this pricing strategy. As a result the Group has survived the economic crisis so far. Considered with a view to the future expansion of Mono stores and exploiting the potential in the area of E-Commerce as a particularly important hook up. Future tips after a very informative lecture provided students the opportunity to put questions to the speakers, which met with great enthusiasm. Because in a conversation with the Manager, who is successfully working for 12 years at HUGO BOSS, they could bring their knowledge and learn more about marketing and pricing. The students of the EMS gave Bernd hake for their own career starts with on the way, that they always actively and with joy when the thing should be whether in study, work or leisure.
Tags: education & career, profession
