regional companies with regional customer groups can win the Internet Agency and advertising agency cross over point from Braunschweig, plans primarily promotional activities over the Internet for businesses and entrepreneurs who want to attract local customer groups. Because of the search engine marketing (SEM) regional outreach can be addressed, it makes a successful advertising channel for regional companies. The mapping of the IP address, it is possible to run SEM ads in certain regions. The SEM ads in the search engine come to the circuit only in selected target areas and allow as the address of the regional customer groups. At the present time it is location in the inner cities especially for regional companies with a POS important, to reach the buyer groups. “Bull by the Horns” has much to offer in this field. Since the area of search engine is aimed at seeking targeted marketing, the conversion rate from the interested parties to the buyer a lot is higher than in other regional media.

Compare, for example, the cost of a small advertising campaign in weekly newspapers with the costs of the regional search engine marketing, show up here already the first differences. The small regional ad campaign charged the advertising budget with approximately 400,-to 600,-EUR. The effect and the achievement of the target group are temporarily limited, usually with two, three days delay to the release date of the medium. Would you invest now only 250,-EUR marketing with a regional focus in the search engines, you can win prospective customers with an average click price by 25 cents-1000. cross over point, the Internet Agency from Braunschweig, advises and supports companies in determining target group, choose of the country or region, and then determines the advertising budget based on your advertising goals. A test is worthwhile.

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